Marketing Terminology
Product
What it is you are actually selling
Service
More vague than product – can cover a range of things whereas a product will be more specific
What is your area of work
What can you do
What are you offering to customer/client
Marketing
A way of raising public awareness about your business/service/product – website
Bigger term – used to describe all the business activities associated with a specific product
Promotion
The act of marketing – fliers, Facebook, posters
More specific
Target audience
What demographic is it aimed at
What industry
Image
How the public perceives your company/product/service
Themes of product/service
Market Research
The act of looking at other companies who operate in a similar field. Looking at pricing, variety of services offered etc.
Surveys
Product/Brand Culture
Ensuring that what you are selling remains at the heart of your business.
Look of product
Association e,g, Broad Bean = Heinz
Google
Budget
how money is distributed/spent within your company
Promotional material
social media, fliers, poster, e-mails, web presence, TV (video), radio, vouchers/coupons
Marketing Strategy
Deciding what of the various methods of promotion would be the best way to get the word out there.
Prioritising most effective method.
Bringing all other aspects together
Gap in the Market
Recognising that there is a service that is not being offered elsewhere
Unique Selling Point
What separates your business from all the others out there. e,g Filling the gap in the market
Methods of Marketing/Promotion
Social Media
Youtube
Review
Product
Self promotion – companies
Instagram
Twitter
Periscope – live broadcast
Snapchat – Frames for events (Kendal Mountain Festival)
Online
Targeted adverts
Kickstarter
Set target
Crowd Funding
Pledge Music
Fliers
Poster
E-mails
Web presence
TV
Radio
Jingles
Playlists
Slogans
BBC Introducing
Vouchers
Magazines
Word of mouth
Bill boards
Bus adverts
Merchandise
Clothing
Patches
Badges
Mugs
Sponsorship
Branding – event – red bull soapbox
Naming venues – O2 Arena
Product Placement – P on Television
James bond – sony phones
Endorsement
Trends
Flashmob’s
Pop shops
Met and greet
Networking
Matt Cooper 